D.7 Student Organization Logos Policy

  1. All recognized student organizations are permitted to create and use their own logos providing the logos do not violate the USC Graphic Identity Program or alter existing university logos. Student organizations are not allowed to use academic unit of department logotypes without permission from the academic unit or department. Student organizations are also not allowed to use the following university marks without special permission from the Department of Athletics or the Trojan Marching Band: Interlocking SC, Baseball Interlocking SC, Football Helmet Trojan Head and the Trojan Marching Band’s logo. For more information, visit identity.usc.edu.
  2. Student organizations are permitted to identify their affiliation with the university through the proper use of USC official logos and trademarks on all products, publications, flyers and documents. Student organizations are required to use authorized licensed vendors when sourcing products that feature any of USC’s trademarks or wordmarks. For more information, visit trademarks.usc.edu/campus-community.
  3. Student organizations may use their own logos in the context of a Website that meets the established USC Web publishing guidelines found at usc.edu/uscweb/authoring.
  4. Requests for permission to use any university logo or mark must be initiated by a student from the requesting organization. Requests from a national organization or other non-USC entity affiliated with the student organization will not be granted.
  5. Student organizations must adhere to the General Regulations section of the Advertising, Promotion and Literature Distribution Policies, which state that content of printed materials posted or distributed on campus must:

    a. Contain no material containing advocacy directed to inciting or producing imminent lawless action.

    b. Contain no advertisements for “Term Paper Mills” or other services which undermine the academic integrity of the university.

    c. Contain no true threats or intimidation, meaning language where (i) the speaker means to communicate a serious expression of an intent to commit an act of unlawful violence to a particular individual or group of individuals, or (ii) the speaker directs a threat to a person or group of persons with the intent of placing the victim in fear of bodily harm or death.

    d. Contain no advertisements for alcoholic beverages, illegal drugs or drug paraphernalia.

    e. Contain no “fighting words”, meaning language where (i) the speech, considered objectively, is abusive and insulting rather than a communication of ideas and (ii) is actually used in an abusive manner in a situation that presents an actual danger that it will cause a breach of peace.

    Revised July 2014.