University Governance
Student Organization Logo Policy
1. All student organizations are permitted to create and use their own logo providing the logo does not violate the USC Graphic Identity Program and the General Regulations section of the Advertising, Promotion and Literature Distribution Policies.
The policies state that content of printed materials posted or distributed on campus must:
- Contain no material which may incite readers to imminent lawless action.
- Contain no obscene material as defined by community standards.
- Contain no advertisements for “Term Paper Mills” or other services which undermine the academic integrity of the university.
- Contain no articles or advertisements which are libelous or slanderous.
- Contain no advertisements for alcoholic beverages, illegal drugs or drug paraphernalia.
2. Student organizations are strongly encouraged to identify their affiliation with the university through the proper use of USC official logos and trademarks on all products, publications, flyers and documents. For more information, visit trademarks.usc.edu/campus-community.
3. Student organizations may use their own logos in the context of a Website that meets the established USC Web publishing guidelines found at www.usc.edu/uscweb/authoring.
4. Student organizations are not allowed to use the following university marks developed specifically for the Department of Athletics: Interlocking SC, Baseball Interlocking SC, Football Helmet Trojan Head and the Trojan Marching Band’s Trojan Marching Band Head. These marks may not be used by students or student organizations without special permission from the Department of Athletics or the Trojan Marching Band.
The full graphic identity guidelines and electronic art are available online (www.usc.edu/identity).
Adopted February, 2000.
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